The concept was based on the world we live in. it’s a crazy world. People do funny things. They do sad things. They are always searching for more. The A2 is an evolution in car making. It’s environmentally safe. It’s a car for people who understand that sometimes you get more from less. It is a unique car therefore part of the concept was to launch the campaign in a unique way. The campaign lived only on the web for the first few months. We asked questions and people interacted with the campaign without knowing what it was for or who was behind it. The car was not revealed until the print ads ran a few months later.
Project: launch campaign of the Audi A2. Web banners, website, tradeshow film, print ads, insert.