Street basketball is all about showing off your moves. We shot the best pros and youth players in Italy. In both print and TV we put a black box in front of the players at the exact moment they performed their cool moves. The actual playground itself had a big black strip surrounding the fence to hide the players in the lead up to the tournament. The concept being, you don’t show off before the tournament. You show off at the tournament.
Project: campaign for the Italian playground league. Print ads, TV spots, tournament submission poster, outdoor, POS.